Jonathan graduated from Northumbria University in 2007 with a degree in Business Marketing. Since then he has started, run, and sold dozens of online businesses in various niches. His expertise, however, lies in sports betting and has used his knowledge from playing multiple sports at a high level to create betting tips and strategy sites, such as WhatAcaa.com. He spends most days pouring through form guides for football and horse racing, contributing to several online forums with a dedicated following.
He's published thousands of articles in the sports, gaming, business, and finance sectors, proudly contributing to sites such as Gambling.com, Basketball Insiders, Slots Source, Tech Report, Cheeky Punter, and more recently, B2C.